Vision218

I wanted to create a package design that emphasizes the color of the sauce, and also make it a bit funny. The original label was very generic and had too much text & info, so I tried to minimize & simplify the layout. The voodoo theme was chosen to show the origin of the sauce - Louisiana. The prototype label was printed on transparent window-cling media & has a small velum insert to show the printed colors better. The package is die-cut acetate w/ transparent window-cling media as well. The hardest part was to make the voodoo doll figure to look like it was stabbed by the bottle. I tried my best, and quite happy with the result... but if you look at it at certain angle, it looks like the voodoo doll is having an erection.

I just started taking classes at El Camino last fall to obtain web design certificate. I am currently working as in-house designer at a sign company, and resident designer for a small fastfood franchise. Ever since I got my hands on my first beige Mac at 1991, I have always been doodling on computer. I got into graphic design more seriously when I started working for sign company, mostly designing building signs & logos for various clients.